Analysis: What will be this year’s Christmas bestsellers?

Ooni-branded pizza oven, shown in a garden with pizza inside it

As retailers put the finishing touches on their Christmas ranges, what will be the sector’s hottest product themes and festive bestsellers?

After a challenging golden quarter for many outside grocery last year, hopes are already high for Christmas 2021.

The speed of the vaccination rollout, combined with the easing of restrictions, has led to the anticipation of a ‘normal’ festive season – an excitement reflected in retailers’ offerings this year. 

Jacqueline Windsor, head of PwC’s retail strategy practice in London, says she is “super-optimistic about Christmas this year”, while Judith McCandless, account manager for business intelligence software provider Board, says: “There are signs that consumers will want to go big this year after missing out on 2020 celebrations.

“Assuming no further lockdowns, families and friends will be looking forward to spending time together and sharing the enjoyment around the festive period.”

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