Wickes is the UK’s second-largest DIY specialist with nearly 250 stores across the country and is being spun off from long-term owner Travis Perkins in 2020 to pursue an independent future.
Wickes originally targeted the heavy end of the DIY market and trade sector, but repositioned itself to appeal to a wider audience following a rebrand a few years ago. It maintains a staunch value-for-money focus, but has introduced more leading brands over the past few years, moving away from its previous own-brand focus.
It has been ahead of the curve in terms of multichannel, having taken the view at an early stage that a smaller store format, supported by an efficient supply chain and a strong online offer, was the way forward. It has also prioritised investment in fulfilment and ecommerce has continued to be a key driver of growth.