Ted Baker is a British, designer-led, fashion brand, offering aspirational clothing and accessories in a distinct, quirky style. Founded by Ray Kelvin in 1988 in Glasgow, its ultimate aim is to become a global lifestyle brand. Following harassment claims against Kelvin, which he denies, he resigned in 2019, and was replaced with Lindsay Page. Ted Baker operates around 560 stores and concessions across the UK, continental Europe, North America and Asia, with a supporting ecommerce business. Until recently, the retailer eschewed traditional marketing routes in favour of “word of mouth”. Its unusual design ideas have translated into its new campaigns, however, such as interactive shoppable videos, and a proactive use of social media. Ted Baker seeks to drive growth internationally, investing in digital capabilities and infrastructure. This included the purchase of its iconic central London head office at The Ugly Brown Building in 2015 and a European distribution centre in the Midlands.
The UK government has unveiled several initiatives in a bid to tackle the environmental issues surrounding the fashion industry and support a sustainable future – but what will it mean for retailers?
Ted Baker unveiled a livestream shopping experience last week with the aim of bridging the gap between physical and digital. But can it emulate the livestream success seen in China? Retail Week reviews what worked and what didn’t.
Ted Baker has warned it faces £5m of additional costs associated with Britain’s exit from the EU as it grapples to revive its fortunes.
Ted Baker has reported deepening losses before tax as its revenues fell and costs associated with the ongoing coronavirus pandemic rose.
Ted Baker has entered a licensing agreement to release its lingerie and nightwear collections in partnership with Next.
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