Fashion brand Ted Baker is expanding into sportswear for the first time as it unveils its debut premium activewear collection.
Ted Baker Sport, which launches on November 13, has been “designed to empower individuals to embrace a dynamic lifestyle without compromising on style,” the brand said.
The autumn/winter collection caters to men and women, with pieces designed for yoga, training, tennis and lifestyle wear.
Prices for Ted Baker Sport start from £35 for essentials and range up to £250 for premium layering pieces and outerwear.
The new collection will be available on Ted Baker’s UK and international websites, as well as Zalando in Germany. The brand’s SS26 line will also launch on Frasers, Next and Debenhams next year.
Authentic Brands Group president of Europe, Middle East, Africa and India Henry Stupp said: “Ted Baker has always been synonymous with quality, detail and personality. With Ted Baker Sport, we’re bringing those values into a new space, where movement and performance meet effortless style.”
The new sportswear range follows reports that owner Authentic was planning to relaunch Ted Baker stores across the UK next year. A source close to the business told Retail Week that the company was still looking for a licence partner to run its retail network.
The brand was forced to close all its stores across the UK, Ireland and Europe back in 2024 after its British and European operator No Ordinary Designer Label (NODL) collapsed into administration.
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