River Island is a mainstream high fashion retailer that is part of the family-owned Lewis Trust Group. It operates around 260 high street stores throughout the UK and sells online through Riverisland.com, as well as sites such as Asos, Next and Very. It sells a wide range of clothing, footwear and accessories for young men, women and children. River Island has focused on expanding its product offer over the years, including kidswear launched in 2010, a homewares collection in 2018, and a brand aimed at the older female customer named Harpenne. River Island has also made a name for itself with its vintage-inspired Chelsea Girl range and collaboration with singer Rihanna. The retailer has been investing heavily in technology and innovation, setting up a ‘collaboration hub’ in London’s Shoreditch, focusing on areas such as AI and machine learning in the supply chain, and personalisation in ecommerce. It has also made a move to create superstores capable of holding its entire product offer.