River Island

Mainstream fashion retailer River Island has been investing in improving its customer experience and multichannel proposition to drive growth, as well as stepping up international development.

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Think differently

Loyalty chatbot

Analysis: Are chatbots the key to customer service?

2018-05-02T05:00:00+01:00By

As investment in artificial intelligence continues to gain momentum, will chatbots become central to retail customer service or a misstep reflective of an over-reliance on technology?

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