ProCook is a specialist retailer selling quality cookware, kitchenware, knives, cutlery, kitchen utensils and tableware. It has nearly 60 stores in the UK. Retail Week provides news, analysis, features and opinion about ProCook and the home and DIY sector.
ProCook chief executive Lee Tappenden has identified London and Northern areas of the UK as “target areas” for store openings, Retail Week can reveal.
ProCook has posted record annual revenues as its store expansion programme and social media investment drive growth.
Specialist kitchenware brand ProCook has recorded its best ever peak trading season as well as significant gains in market share.
ProCook said it has “significantly outperformed the market” as it trimmed its half-year losses and reported a “strong” start to Christmas trading.
ProCook has seen sales climb for its eighth consecutive quarter as its store and marketing strategies pay off.
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