ProCook is a specialist retailer selling quality cookware, kitchenware, knives, cutlery, kitchen utensils and tableware. It has nearly 60 stores in the UK. Retail Week provides news, analysis, features and opinion about ProCook and the home and DIY sector.
ProCook has its eyes set on opening 10 new stores before the end of the financial year, with four opened in the first half and the remaining six set to open before the crucial Christmas trading period.
Specialist kitchen retailer ProCook has said it will look to use more AI, as well as machine learning and robotics, to “become more efficient” as it grows.
Former Hobbs chief executive Meg Lustman will join the ProCook board as a non-executive director.
ProCook has boosted its profit guidance in the wake of improvements to trading momentum and a growing market share.
ProCook has committed to pay all staff “at least” the real living wage, which the group said “reflects its ongoing investment in its people”.
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