Specialist kitchenware brand ProCook has recorded its best-ever peak trading season as well as significant gains in market share.
Total year-on-year revenue increased by 28% to £32.8m in the 12 weeks to January 4, 2026. Like-for-like revenue increased by 17.2%.
Retail revenue rose 26.8% in this period, strengthened by new store openings and the tenth consecutive quarter of like-for-like growth. Like-for-like retail revenue grew 9.1%.
Ecommerce revenue jumped 30% and 28.9% on a like-for-like basis, driven by “significant growth in both traffic and average order values”.
ProCook also outperformed the UK kitchenware market and opened four new stores in its third quarter, taking its total estate to 75 stores.
It is on track to deliver a “strong full-year performance” with both revenue and cash generation expected to be slightly ahead of market estimates.
Chief executive Lee Tappenden said: “The group’s excellent peak season trading performance has built on our strong momentum, resulting in our ninth consecutive quarter of growth, with substantial like-for-like revenue growth in both retail and ecommerce channels. These results reflect the strong execution of our strategy and the outstanding customer focus and commitment demonstrated by our colleagues.
“Continued disciplined investment is supporting our results, enabling us to significantly outperform the market and capture increased share, with our active customer base growing to new heights, driven by record new customer acquisition as more customers discover our brand for the first time and enjoy our award-winning quality products and excellent-rated service.
“These results, together with our expanding retail footprint and our enhanced product offering, which is clearly resonating with consumers, mean we are confident in delivering a strong full-year performance. We are firmly on track to achieve our medium-term ambition of 100 UK retail stores, £100m revenue and 10% operating profit margin.”
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