Office is a fashion-oriented footwear retailer operating from around 100 standalone stores in the UK as well as more than 30 concessions. It is also active internationally in the Republic of Ireland, the US, South Africa and Germany. It opened its first store under the name Office London in 1981 as a concession in Hyper Hyper. The name came from the fact that the shoes were first displayed on old office furniture. Office is following a similar strategy to many UK fashion retailers, chasing growth in online and international expansion. Under ownership of South African retailer Truworths from late 2015, the retailer is currently focusing on improving the online customer experience, creating a single view of the customer and rolling out international websites. It also wants to develop its mobile and in-store digital offering. It has begun to roll out new concept store formats where product offerings are more tailored. Moreover, these stores act as “omnichannel hubs” where unavailable products can be delivered the next day to customers from the store itself.