Swedish furniture retailer IKEA has been expanding its advertising campaigns and developing its UK store estate following difficulties due to a weaker economic climate, as well as focusing on its growing multichannel offering.
2019-11-08T07:00:00+00:00By Leanne Carr
Ikea has unveiled its Christmas advert that goes against traditional festive themes, featuring a family feeling “home shame” ahead of guests arriving for dinner.
2019-11-07T00:01:00+00:00By Hugh Radojev
Ikea has reported an increase in total sales as the first year of its global transformation programme has taken hold.
2019-10-11T10:49:00+01:00By Hugh Radojev
Swedish furniture giant Ikea is expanding its UK property team as it seeks to snap up lowly valued shopping centres to accelerate its urban expansion.