Swedish furniture retailer IKEA has been expanding its advertising campaigns and developing its UK store estate following difficulties due to a weaker economic climate, as well as focusing on its growing multichannel offering.

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Peter Jelkeby IKEA

Move of the Week: New Ikea boss joins a transforming retailer

2019-05-10T05:00:00+01:00By Tony Gregg

It’s unusual for Ikea to hire a senior executive from outside the business. Not that you can truly count Peter Jelkeby as an outsider.

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