Swedish furniture retailer IKEA has been expanding its advertising campaigns and developing its UK store estate following difficulties due to a weaker economic climate, as well as focusing on its growing multichannel offering.

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Think differently

Javier Quiñones

Opinion: Rapid change must be catalyst for innovation


Starting a new role always comes with lots of firsts. Just over six months into my position as Ikea UK and Ireland country retail manager and it’s been a long list of personal firsts as I look to build on the successes of my predecessor Gillian Drakeford.

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