Swedish furniture retailer IKEA has been expanding its advertising campaigns and developing its UK store estate following difficulties due to a weaker economic climate, as well as focusing on its growing multichannel offering.

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Think differently

Natalie Berg

The shift from buying to renting is revolutionising retail


Whenever I give talks on the store of the future, I always sum up with this line: the store won’t just be a place to transact but also to eat, play, work, discover, learn and borrow.

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