Beds retailer Dreams was bought out of administration by Sun European Partners in 2013. Since then the business has been transformed by boss Mike Logue.
2019-06-18T23:01:00+01:00By Leanne Carr
As Dreams posts sales and profit growth for the fifth year in a row, Retail Week talks exclusively to boss Mike Logue about how the beds specialist continues to avoid the nightmare that so many other retailers are facing.
From going into administration to turning a profit is no small feat. By becoming a specialist in its field, Dreams made swift changes and has proven it’s a winner in a fiercely competitive sector