Majority of shoppers say election won’t impact Christmas spend

christmas shopping centre quiet

Over half of shoppers say political uncertainty will have no bearing on their spending this festive season, with the majority planning to spend the same or more this year as they did in 2018.

The vast majority (87%) of shoppers plan to spend the same amount or more this Christmas than they did last year, according to the Accenture 2019 Festive UK Shopping Survey.

Younger shoppers are the driving force behind this trend, with 45% of younger millennials and 38% of Generation Z shoppers planning to spend more year on year. The categories where shoppers are particularly planning to increase spend include clothing, children’s toys and festive dining.

Overall, 57% of customers said political uncertainty would have “no impact on their seasonal spend whatsoever”.

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