Majority of shoppers say election won’t impact Christmas spend

christmas shopping centre quiet

Over half of shoppers say political uncertainty will have no bearing on their spending this festive season, with the majority planning to spend the same or more this year as they did in 2018.

The vast majority (87%) of shoppers plan to spend the same amount or more this Christmas than they did last year, according to the Accenture 2019 Festive UK Shopping Survey.

Younger shoppers are the driving force behind this trend, with 45% of younger millennials and 38% of Generation Z shoppers planning to spend more year on year. The categories where shoppers are particularly planning to increase spend include clothing, children’s toys and festive dining.

Overall, 57% of customers said political uncertainty would have “no impact on their seasonal spend whatsoever”.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.