The beauty retailer’s Christmas campaign has the strapline ‘get them something that says… you get them’ and includes a sparring mother and daughter, a Christmas choir featuring Boots colleagues and ‘She’s The One’ reworked into ‘She’s Me Mum’.

The 90-second advert, produced by advertising agency Ogilvy, will air during the X Factor live show on November 10.

Boots UK’s marketing director Helen Normoyle said: “Christmas and the festive period is a perfect time to bring together friends and family, and we wanted to really celebrate this special connection by focusing in on the spirit of beauty gifts showing you really understand your loved ones.

“The story charting the relationship between the mum and daughter was a perfect example of how even when we’re close to the ones we love, we can often take their unique traits for granted.

“Working with our own Boots colleagues in the choir and having a fresh take on a well-known song provided a fun and touching way to bring our proposition to life.”

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