All Burberry articles – Page 20
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NewsBurberry hires digital marketing head
Luxury retailer Burberry has created a new role to focus on marketing across its digital platforms.
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NewsBurberry switches marketing spend into digital media
Luxury fashion group Burberry now allocates 60% of its marketing budget to digital media – more than three times the average.
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AnalysisThe wrong type of customer?
Brands spend millions finely tuning their image, so what can they do when the ‘wrong sort of customer’ starts buying into them, asks Gemma Goldfingle
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NewsGeneral retail cheer despite torrid trading
As the general market slid on renewed Eurozone crisis fears, retailers outperformed, although they were still down in the week leading up to Wednesday’s raft of updates.
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NewsBurberry plots store refits and international flagship openings
Luxury retailer and brand Burberry is to plough £80m into store refurbishments this year and focus on high-profile flagship openings after reporting a surge in profits.
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NewsBurberry most popular FTSE 100 company on Facebook
Luxury fashion retailer Burberry has emerged the most popular FTSE 100 company on Facebook with more than six million followers.
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NewsBurberry focuses on flagships as profits leap
Luxury goods retailer and brand Burberry is to focus on high-profile flagship store openings and refurbs after reporting a surge in profits.
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AnalysisJoin the social club
Facebook and Twitter are easy ways for retailers to spread the word about their brand, but how well are they being used for customer service? Rebecca Thomson puts retailers to the social media test.
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AnalysisReasons to be cheerful
The bank holiday festivities are over and it is back to the grind of tough trading and ferocious competition. But it’s not all doom and gloom for the industry. Here we highlight why there is plenty of reason for optimism…
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NewsNo downturn for Burberry as sales soar in final quarter
Luxury British retailer and brand Burberry expects earnings to come in at the top end of expectations after a strong final quarter.
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NewsBurberry expects profits at top end of expectations after strong Q4
Burberry expects its adjusted pre-tax profit to be at the top end of market expectations as the retailer reported a 33% surge in sales for the fourth quarter to March 31.
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NewsRetail stocks robust after bleak BRC news
The worst monthly retail sales drop in 16 years was the industry’s big talking point but store stocks were up in the week concluded by the dire BRC trading data.
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NewsBurberry plots expansion in Saudi Arabia
Luxury British heritage brand Burberry is to enter Saudi Arabia as part of a joint venture with retail group Fawaz Abdulaziz Alhokair.
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OpinionBrands and mortar
The 20th annual Retail Week Conference last week featured a self-deprecating tour de force by the former owner of the most calamitous brand in Retail Week’s lifetime.
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NewsBurberry to boost brand with ‘statement stores’
High-profile London stores designed to dazzle shoppers and mark British heritage.
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NewsRetailers and brands count cost of devastating Japan earthquake
Retailers and luxury brands are taking a hit in Japan following the tragic earthquake and tsunami that has killed thousands of people and rocked the country.
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NewsBurberry shares bolstered by Bulgari deal
Burberry shares soared after luxury goods house LVMH acquired accessories giant Bulgari with speculation that the luxury British heritage brand could be the latest to be snapped up.
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NewsGloomy outlook as retail takes a bad turn
Primark’s unsettling update and a profit warning from HMV put the frighteners on retail sector investors and general stores were sharply down against a flat market.
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NewsCity lukewarm on the outlook for retail
As pressure continued to bear down on general retail stocks, Nomura and Espirito Santo issued notes assessing prospects.