All Burberry articles
Luxury British fashion retailer Burberry, famous for its trench coats and signature check pattern, was founded by Thomas Burberry in 1856. Fast forward and Burberry is now an undisputed leader of luxury brands, embracing digital transformation and enhancements. In 2015, Burberry premiered new collections on Snapchat and disrupted the industry when it made catwalk styles available for immediate purchase through social media. It operates just 23 stores in the UK – its tech-enhanced flagship London store uses RFID tags on clothing to trigger relevant content onscreen around the store and in dressing rooms. Despite the luxury brand’s digital focus, ecommerce accounts for a small proportion of sales.
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NewsBurberry drops profit expectations as demand for luxury slows
Burberry has dropped its full-year profit guidance after it reported that sales in the run-up to Christmas were hit by waning demand for luxury.
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NewsBurberry warns on profits as global demand for luxury slows
Burberry has warned that the global slowdown on demand for luxury is having an impact on current trading and will affect its profit guidance for the full year if it continues.
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NewsBurberry sales jump as core categories perform strongly
Luxury brand Burberry has reported a jump in sales, as core categories for the brand such as outerwear and leather goods performed well.
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GalleryStore gallery: Burberry reopens London flagship on New Bond Street
British luxury fashion house Burberry has reopened the doors to its London flagship store on New Bond Street, claiming it “reinforces Burberry’s position as the modern British luxury brand”
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AnalysisFive of the most disruptive moves in retail history
From the emergence of Amazon to the rise of subscription boxes, we take a look at five of the most disruptive moves in retail from the past 20 years ahead of next week’s live virtual discussion Disrupt or be disrupted: the retailers succeeding in a permacrisis
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NewsBurberry pins sales slowdown on Covid disruption in China
Burberry has reported a slow growth in sales over Christmas as a result of Covid-related disruption in China.
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NewsBurberry strengthens leadership with new executives
Giorgio Belloli and Delphine Sonder have been appointed to Burberry’s newly created roles of chief digital, customer and innovation officer and chief merchandising officer, respectively, with immediate effect.
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AnalysisStrategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth
“Modern British luxury” was the headline of new Burberry CEO Jonathan Akeroyd’s strategy, which was revealed during the fashion brand’s interim results in November 2022. Targeting medium revenue growth to £4bn, our Retail Week Prospect analyst team examines Burberry’s plan to unlock this next phase of growth
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NewsBurberry unveils new British brand focus as profits and sales grow
Burberry has said it will refocus its branding on its British heritage under chief creative officer Daniel Lee, as sales and adjusted profits grew in the first half of the year.
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NewsBurberry sales rise as domestic spend surpasses pre-pandemic levels
Burberry has posted a modest uplift in first-quarter sales as a decline in revenues in mainland China was offset by demand from shoppers across Europe, the Middle East, India and Africa.
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NewsExclusive: Burberry poaches Kingfisher sustainability lead
Burberry has appointed Caroline Laurie as its new vice-president for corporate responsibility.
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NewsBurberry posts profit uplift but cautions on China recovery
Burberry has posted a rise in full-year profit but cautioned that its outlook for future trading is dependent on the rate of the recovery in its key Chinese market.
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AnalysisTracker: Retail reacts to Russia’s invasion of Ukraine
Retail Week rounds up the actions being taken by retailers in response to Russia’s invasion of Ukraine. Last updated March 29, 2022.
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NewsInditex, Burberry and Harrods cut ties with Russia
Zara owner Inditex has shut up shop in Russia, closing more than 500 stores and pausing online trading in the country.
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NewsIn The Style and Burberry deliver festive sale upticks
Luxury fashion operator Burberry has delivered a rise in festive sales driven by full-price demand, while value etail operator In The Style has relied on discounting to bolster sales of delayed ranges over the Christmas period.
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OpinionMove of the Week: What will luxury veteran Jonathan Akeroyd bring to Burberry?
Jonathan Akeroyd’s appointment as new Burberry chief executive should serve to ease some of the concerns surrounding the future of the fashion giant.
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NewsBurberry poaches new chief executive from Versace
Burberry has named Versace boss Jonathan Akeroyd as its new chief executive to replace the outgoing Marco Gobbetti.
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NewsBurberry posts ‘strong’ first quarter sales uplift against pre-pandemic levels
Burberry has reported an “excellent start” to its new financial year as full-price sales growth accelerated against its pre-pandemic performance.
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AnalysisAnalysis: Is Burberry’s golden era over with Marco Gobbetti’s exit?
As Burberry boss Marco Gobbetti exits, Retail Week takes a look at the tenure of the man brought in to save Britain’s iconic luxury brand.
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NewsBurberry chief executive Gobbetti to step down
Burberry chief executive Marco Gobbetti is to leave the luxury giant after almost five years in charge.