In pictures: Black Friday – who’s doing it, who’s not, and how deep are the discounts?

Gymshark, Black Friday 2024

Since being imported from the US to the UK by Amazon in 2010, Black Friday has become a firm fixture on retail’s promotional calendar.

This year, store windows in London’s West End were emblazoned with posters and digital screens flashed with offers and enticements as retailers jostled to grab-a-share of spend.

What started as a day has since been extended in some cases to a week of activity, and retailers’ deals ranged from blanket discounts to selected items.

 

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