Japanese fashion retailer Uniqlo has created a video app to promote a series of events it is running at a pop-up location in London this month.
Japanese fashion retailer Uniqlo has created a video app to promote a series of events it is running at a pop-up location in London this month.
The app, called UT Camera, allows users to film two-second looped videos of themselves wearing Uniqlo products. The videos can then be shared within the app and via Facebook and Twitter. The retailer will leverage this user-generated content in a few ways. Firstly, the short videos will be projected onto a wall at the pop-up location – this provides an interesting way for new customers to explore the products available for sale.
The video content also serves to increase the benefits of the app itself. Once users have filmed themselves, they can browse other shoppers’ clips and functionality is in place to rate and share the content. This increases the engagement with customers and gives the brand a social visibility.
The video is also available online at ut.uniqlo.com/l.
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