Supermarket ups ante against rivals
Asda has slashed£2.2 million off the price of its 70 most popular toy lines in a bid to outsell rivals Argos and Toys R Us in the run-up to Christmas.
The supermarket claims the move will mean that shoppers will save up to 20 per cent by switching from the competition.
Asda non-food trading trading director David Inglis said: ' We're determined to Buckaroo the competition.'
Asda said it expects to sell 30,000 Lightning McQueen toys, a model from the Disney film Cars, in the run-up to Christmas as a result of the reductions. The toy is among the top toy sellers for the retailer to date, alongside the Bratz Princess and Diamondz dolls.
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