Ranking: the 100 most popular retail websites on Black Friday

Black friday gift wrapped packages

Source: Shutterstock

Thanks to data from SimilarWeb, Retail Week can reveal the retailers which dominated the web with the highest number of visits to their online stores over Black Friday.  

This year, every retailer in the top five saw a year-on-year decline in their web traffic over the actual Friday the season is named for. 

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now