Analysis: Peak stuff? It’s leisure spend that’s vulnerable
Ikea reckons consumers have hit “peak stuff”. Next’s Lord Wolfson says there’s a “continuing trend towards spending on experiences”, and Dixons Carphone’s Seb James thinks “shoppers are now only grazing on ownership”.
This trend, it is said, is led by millennials, more than half of whom say they prefer to spend on an experience rather than a possession.
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