Kien Tan
Kien Tan is a senior retail adviser at PwC.
- Opinion
âV-shaped recovery masks wildly divergent retail performanceâ
Not a day seems to have passed recently without a CVA or job losses from one retailer or another as a result of the lower footfall, lower spend and acceleration in shift online caused by the pandemic.
AnalysisAnalysis: Peak stuff? Itâs leisure spend thatâs vulnerable
Ikea reckons consumers have hit âpeak stuffâ. Nextâs Lord Wolfson says thereâs a âcontinuing trend towards spending on experiencesâ, and Dixons Carphoneâs Seb James thinks âshoppers are now only grazing on ownershipâ.















