By Jennifer Whitehead2013-10-17T07:00:00
The boom in smartphones has given rise to new forms of marketing. Jennifer Whitehead assesses how retailers and brands are using apps to target customers.
Please sign in now if you have a subscription
Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:
Discover Retail Week subscribe now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.