The two parallels of the hard discounters and upmarket grocer Waitrose powered ahead in the latest Kantar Worldpanel figures.

Aldi and Lidl reported double-digit growth with Aldi achieving an all-time record share of 3.4% compared with 3.1% a year ago, and Lidl holding its 2.6% share.

Waitrose reported 8.8% growth, increasing its share from 4.1% over the same period last year to 4.3%.

The figures, for the 12 weeks ending May 15, also showed Tesco and Morrisons lifted their share to 30.7% and 11.9% respectively, while Sainsbury’s was static at 16.3%.

Asda posted growth behind the market at 3.5% and its market share dropped to 16.6% compared with 16.8% last year.

Iceland also posted strong sales growth of 5.7% and maintained its 1.9% market share.

Overall, Kantar said the grocery market has bounced back. Edward Garner, communications director at Kantar Worldpanel, said: “The market has seen a boost this period, now growing at a far more respectable rate of 4.8% compared to the lacklustre performance we saw in March of 2.6%.

“In the four weeks leading up to 15 May the year-on-year grocery growth rate actually rose to a remarkable 7.8%, bolstered largely by Easter shopping, the good weather and, of course, the Royal Wedding.”

The Co-op’s share, including Somerfield, fell from 7.5% a year ago to 6.8% as a result of the store sell offs. The Co-op, excluding Somerfield, has increased its share from 5.9% to 6.8%.

Grocery inflation stands at 4.4%.

 

MARKET SHARE - TOTAL TILL ROLL

 

 
Includes all expenditure through main store tills and excludes petrol & instore concessions
  12 Weeks to 16 May 2010  12 Weeks to 15 May 2011 change
 £000s%   * £000s %   *%
Total Till Roll    30,129,280     31,277,400 3.8
 Total Grocers          22,671,500100.0%          23,768,500100.0%4.8
   Total Multiples            22,148,81097.7%            23,226,93097.7%4.9
      Tesco                6,937,23130.6%                7,287,99930.7%5.1
      Total Asda                3,964,55617.5%                4,085,03617.2%3.0
        Asda                3,809,83516.8%                3,943,02916.6%3.5
        Netto                   154,7210.7%                   142,0080.6%-8.2
      Sainsbury’s                3,688,80416.3%                3,863,32916.3%4.7
      Morrisons                2,678,13411.8%                2,826,83511.9%5.6
      Co-operative                  1,326,7385.9%                1,612,5306.8%21.5
      Somerfield                   349,1091.5%                      8,6640.0%-97.5
      Waitrose                   939,9544.1%                1,022,7144.3%8.8
      Iceland                   419,6391.9%                   443,7661.9%5.7
      Aldi                   693,8823.1%                   800,9383.4%15.4
      Lidl                   531,2272.3%                   616,8962.6%16.1
      Farm Foods                   132,6150.6%                   140,0550.6%5.6
      Other Multiples                   486,9242.1%                   518,1692.2%6.4
   Symbols & Independents                 522,6852.3%                 541,5672.3%3.6

 

 

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