Comment: Tesco's fine over strawberry promotion is a wake-up call

Tesco has been fined £300,000 by Birmingham City Council after misleading the public over a ‘half price’ offer on strawberries.

The judgement passed on Tesco’s misrepresentation of the pricing of its strawberries acts as a wake-up call, if one was needed, that customers are not to be taken for granted. 

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now