All White Company articles

Founded by Chrissie Rucker in 1994, The White Company is a multichannel lifestyle retailer. Starting out selling designer-quality bed linen and related household accessories, gradual range extension has been central to its strategy. It now offers clothing, fragrances, children’s and babywear, toys and gifts. The online operation accounts for more than half of group sales and is supported by a network of 70 UK stores, including concessions.