Lingerie and sex toy retailer Ann Summers debuted its first television advert last night which aired during the finale of the hit reality show The Only Way is Essex.
The advert’s debut created a storm across social media and the retailer was trending on Twitter worldwide last night.
The advert features the final 12 in the competition Ann Summers has been running to find “the sexiest face in the UK”.
The finalists strut down a catwalk in a music video inspired advert. Viewers are urged to vote for their favourite via Ann Summers’ Sexy Uncovered website.
Visitors are also able to click through from the website to purchase Ann Summers products.
The eventual winner will appear in the retailer’s 2012 campaign.