Strategy spotlight: Five ways The Works’ elevation strategy will win consumer spend

The Works Westfield White City3

The Works is on a mission to change its legacy perception as a “pile it high, sell it cheap” discounter. As its “better, not just bigger” refocused strategy accelerates, the retailer topped Retail Week’s fastest-growing value ranking for 2021/22. We explore its five key drivers to profitability as consumer confidence lifts.

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