The value retailer’s like for likes advanced 1.3% during the three months ending December 2019, according to figures filed by its parent company Pepco.

Poundland enjoyed its “record trading day” on December 23, Pepco said, as it served almost 1.6 million customers.

Pepco, which also owns the Pepco and Dealz fascias in Europe, said Poundland’s revenues were buoyed by Pep&Co concessions and the “introduction of extended product ranges at price points above and below the £1 anchor price point”, particularly across the health and beauty, household and grocery categories.