Analysis: Five things you need to know about value giant Poundland

Exterior of Poundland store featuring Pep&Co branding

Despite rolling out a multi-price strategy, Poundland is leaning back into its eponymous £1 price point as the cost-of-living crisis mounts for customers. But how is the retailer equipped to handle declining consumer spend and confidence as a recession looms? 

Shortly after hailing its success at reaching a multi-price strategy milestone, with more than a third of its sales made at prices other than £1, Poundland announced that it will be leaning more heavily into its “iconic” £1 price-point to help consumers hit by rising inflation. 

Managing director Barry Williams said: “It’s clear customers are shopping more intentionally and that’s why we’re leaning into our £1 price point.”


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now