Tesco has launched its first checkout-free store format GetGo as it lays down the gauntlet to fierce rival Amazon.
Tesco has rolled out the checkout-free technology at its Express branch in High Holborn, London, having tested it at its headquarters in Welwyn Garden City since 2019.
This is the first time Tesco has made the technology available to its customers.
Tesco’s in-store tech will use a combination of cameras and weight sensors to establish what products shoppers have selected and charge them directly via their app when they leave the shop. The supermarket titan has partnered with technology firm Trigo for the launch of this format, which will track shopper body movements rather than identifying them using facial recognition technology.
Shoppers who buy age-restricted products from GetGo will be instructed to use a separate exit, where their ID can be verified by a colleague.
The technology is similar to that used by Amazon in its Amazon Go stores in the US and Amazon Fresh shops in the UK, the first tranche of which opened earlier this year.
The likes of Aldi and Morrisons are also piloting similar formats as the fierce battle to create the most frictionless shopping experience hots up.
Tesco convenience managing director Kevin Tindall said: “This is a really exciting moment for Tesco as we launch GetGo with customers.
“We are constantly looking for ways to improve the shopping experience and our latest innovation offers a seamless checkout for customers on the go, helping them to save a bit more time. This is currently just a one-store trial but we’re looking forward to seeing how our customers respond.”