Retailers are discounting away 20% of their revenue, and loyalty can fix it
Discounting is eating away 20% of retailer revenues, but gamification, personalisation and a well-built loyalty programme are the most powerful tools to claw it back, says Talon.One’s Sam Panzer.
Sam Panzer is head of strategy at Talon.One, the loyalty and promotions engine behind programmes for some of the biggest names in retail. Here, he makes the case for why points aren’t dead, explains why loyalty will be the key to unlocking identity in an agentic commerce world, and argues that the real ROI opportunity in retail isn’t in finding new channels – it’s in fixing the 20% of revenue being discounted away.
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