Retail media: SMG MD on unlocking new opportunities for brands, retailers and customers
SMG group managing director John Mathieson speaks to Retail Week about the opportunities retail media unlocks, the sectors where it works best, and how technology and AI can further develop benefits in the future.
SMG group managing director John Mathieson speaks to Retail Week about the opportunities retail media unlocks, the sectors where it works best, and how technology and AI can further develop benefits in the future.
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