Currys launches new AI tool for store staff

Teaming up with Quorso, Currys is rolling out the “Action AI” tool in stores to help teams work more efficiently, and save time by making data easier to find and understand.

The smart platforms solution brings information on sales, footfall, promotions, surveys and customer satisfaction into an action-focused dashboard.

The aim is to help managers and teams leverage data, focus on what matters most, and take the right action.

Product categories that aren’t performing well can be easily identified and sent to the root cause through real time transaction trends. This is due to millions of calculations being made across the store network.

Teams can also learn from top-performing stores by seeing what is working well across Currys’ entire store estate, which can be easily accessed within the Action AI dashboard.

The platform launched in 16 Currys stores across the UK, ahead of a full rollout planned in September.

Currys chief operating officer Lindsay Haselhurst said: “This marks a big step forward as we bring AI into the day-to-day running of our stores. It cuts through the mountain of data presented to our store managers, supporting targeted commercial actions and freeing up time to focus on what they do best – helping our customers with their tech needs.

“The platform is another important investment in our stores, which remain the lifeblood of our business and are loved by our customers. I’m excited to see the difference AI will make in supporting our store teams and making our stores even easier to shop for our customers.” 

Currys head of operational excellence Martin Raper added: “Action AI solves a real unique problem which many retailers face: how to get real value out of all data available to them.

“Quorso’s solution is unique, easy to use and genuinely making a difference in helping our store leaders focus on granular opportunities that, at scale, drive sales and improve the customer experience overall.”