Virtual try-on and fewer returns: How retailers are using AR to elevate the customer experience

Model demonstrating AR tech for Stella McCartney and Snapchat

As footfall shows little signs of improving this year and ecommerce sales growth slows, retailers are turning to advanced technologies such as augmented reality (AR) to improve their offering to consumers

Big global brands are now incorporating AR into retail. Ikea recently worked with Meta and Warpin to create a virtual underwater experience for customers, while cosmetic brands such as MAC were early adopters of the technology, both in store and online. 

Fashion and sportswear companies are also venturing into this territory as they try to navigate a post-pandemic world and build on their online and in-store propositions. 

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