Q&A: The Very Group’s Paul Hornby on integrating AI into the digital customer experience


The Very Group is in the midst of a tech transformation and by 2024 it plans to migrate most of its app and website to its new Skyscape platform which will help deliver customer experience changes “more frequently and faster than ever before”

Retail Week speaks to Very’s digital customer experience director Paul Hornby about his plans for the new ecommerce platform, innovations within Very’s app, and the use of artificial intelligence and augmented reality to enhance the user experience.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.