Q&A: The Very Group’s Paul Hornby on integrating AI into the digital customer experience


The Very Group is in the midst of a tech transformation and by 2024 it plans to migrate most of its app and website to its new Skyscape platform which will help deliver customer experience changes “more frequently and faster than ever before”

Retail Week speaks to Very’s digital customer experience director Paul Hornby about his plans for the new ecommerce platform, innovations within Very’s app, and the use of artificial intelligence and augmented reality to enhance the user experience.


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