Online sales growth slows following non-essential retail reopening

online shopping

Online retail sales reported positive growth in April despite the easing of restrictions, although sales did decline on a month-by-month basis.

Overall online sales increased by 10.2% last month compared with April 2020, the first full month of the UK’s initial lockdown, according to the IMRG Capgemini Retail Index.

Overall sales growth for the month of April was also below the rolling three-, six- and 12-month averages of 50.4%, 50.1% and 49.8% respectively.

Electricals reported the first drop in sales in 19 months in April 2021, with sales falling by almost 4%.

Demand for garden products also fell for the first time since restrictions were introduced. Sales declined by 13.3% in April against strong year-on-year comparables. 

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