In pictures: Why Glossier, Google and more are going from clicks to bricks post-pandemic
As restrictions begin to ease, the post-pandemic world of retail is welcoming online players into bricks-and-mortar stores.
Having previously experimented with pop-ups or partnerships, brands that were formerly purely digital players are venturing into permanent physical retail locations.
Retail Week takes a look at what triggered the decision for four online-first brands to take the plunge to move into bricks and mortar post-pandemic.
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