League table: The UK’s busiest retail websites – Black Friday 2021

Black Friday neon sign

The shape of Black Friday changed dramatically this year, as what has traditionally been a predominantly online event drove shoppers back into physical stores.

Against tough comparatives from 2020, when stricter social distancing restrictions boosted ecommerce sales, traffic to websites declined markedly this year during the crucial four-day cyber weekend.


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now