Nearly one-in-two UK retailers are looking at new in-store technologies as a business priority in the coming year.
As online retail offers seamless transactions, high-street stores are changing their focus to bring shoppers the same level of service.
This exclusive Retail Week research reveals there is still a strong appetite for bricks-and-mortar shopping – demonstrated by the 71% of consumers who make at least 60% of their purchases in-store, and the 11% who still make all of their purchases in a physical shop.
However, research by ShopperTrak found that 55% of shoppers feel online shopping is better tailored to their needs than in-store, and 52% ‘wished stores could understand me better’
Retailers can’t control the price of fuel or the will of the public, but with big data they can control and personalise the in-store experience.
If time is precious and hassle is a turn-off, the new technology that retailers have at their fingertips is essential to boost the in-store experience and enhance profits.
Shopping the brand
Our survey shows 57% of shoppers are set to predominantly use stores to buy products in the coming 12 months.
However, 35% will use them to ‘browse, touch and feel’ items before buying online; while 9% will use bricks-and-mortar as a collection point for online orders.
So, if a business can create an experience that seamlessly connects all the interactions a consumer has with their brand – and does so in a unique way – it will not only gain a strong competitive advantage but a positive impact on the bottom line.