Amazon partners with 3D platform to create immersive product content

Amazon warehouse Leeds

The etail giant has partnered with a 3D visualisation platform for selling partners to display immersive content on their product pages

The platform Hexa will create the 3D assets for brands based on product images and Amazon will animate them using AR and 360-degree viewing.

Amazon and Hexa are working alongside the Amazon Web Services spatial computing team and the imaging teams to bridge the gap between 2D and 3D for an immersive experience for brands and customers.

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