Mamas & Papas has partnered with sustainable supplier Kit & Kin, adding its range both online and in standalone stores.
Kit & Kin was co-founded in 2017 by Emma Bunton and Christopher Money. Its products include eco nappies, biodegradable wipes, nappy sacks, reusable cloth nappies and a starter kit for new parents.
This collaboration follows the introduction of a number of eco brands by Mamas & Papas last year, including Plan Toys, Green Toys and nursery bedding brand Kabode.
The retailer has launched several sustainability initiatives in the past year to strengthen its ESG strategy, including a take-back scheme with Oxfam, which aims to cut down the amount of clothing sent to landfill.
B Corp-certified Kit & Kin’s eco nappies are made with sustainably sourced, plant-based materials, while its wipes and nappy sacks are 100% biodegradable.
Mamas & Papas chief executive Nathan Williams said: “Partnering with Kit & Kin underlines our ongoing commitment to expand our eco-friendly product offering for parents, helping them to choose more sustainable and high-quality products.
“The brand has already seen significant growth within the UK and we’re excited to be offering its eco-friendly and innovative products in stores as well as online, delivered by the guidance and support of our expert colleagues.
“Together with our newly launched sustainability initiatives, we’re committed to reducing our impact on the planet and making a meaningful difference to communities and the environment while bringing new and exciting products to our parents.”
Mamas & Papas product director Sonia Kelly added: “The brand partnership with Kit & Kin has come at a perfect time for us as we continue to strengthen our commitment to working with and supporting a community of brands that place environmental and social solutions at the centre of their business purpose.
“This strategy works hand in hand with Mamas & Papas’ own development roadmap, which has been identifying and making ongoing changes in product sourcing, materials and packaging over the last two years in line with our wider company goals.”
Kit & Kin co-founder Emma Bunton said: “We are thrilled to announce our eco baby range will now be available at Mamas & Papas stores and online nationwide. With our shared commitments to values such as sustainability and community, the ethos of our brands truly align, making this partnership the perfect fit.
“It’s such an amazing opportunity for us at Kit & Kin to extend our retail presence and to reach even more parents up and down the country. I hope they love using our eco-friendly range.”
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