‘The Amazon effect, excess space and the pandemic are driving retail evolution’
By 
Fran Minogue2021-06-16T06:15:00
If we cast our minds back 20 years or more, most brands had very few standalone sites, preferring to operate via wholesale or concessions in department stores.
Over time, in a move to get closer to the customer and control their own selling environment, brands, particularly in fashion, started to roll out stores - often with flagships in city centres and smaller shops in the suburbs.
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