Chinese etail giant JD.com has unveiled a new concept store in Beijing designed to act as a ‘third space’ for working professionals between their office and home.

The 10,000 sq ft store concept is has been introduced in Beijing, but the Chinese retailer plans to roll out the Seven Fun concept, which has been designed to cater to working professionals in their 20s, 30s and 40s, to tier-one cities across China.

The store combines a grocery store spanning more than 3,500 products with 12 in-store eateries offering a variety of international cuisine, including three bars serving wine, sake and craft beer that can be rented out as a networking or events space.

JD.com plans to expand the concept, which has debuted on Beijing’s second ring road, to other cities this year.

“As global consumers are shifting from going to the store to buy products to going to the store to experience products and buy services, delivering experiences has been essential for retailers to attract and retain consumers,” a statement from the retailer said.

Head of JD.com’s 7Fresh Jonathan Wang said: “As a lifestyle retailer, Seven Fun is innovating the retail landscape in China.

“Through this concept, JD.com provides an unprecedented ‘SOLOMOME’ (social, local, mobile and personalised) offline experience that serves as a pioneering model for future brick-and-mortar stores.”