Store gallery: Inside Nothing’s high-tech Soho playground

Interior of Nothing store in Soho, showing products and display

London-based tech start-up Nothing opened its first bricks-and-mortar store on December 10.

The 785 sq ft custom-built boutique opened at 4 Peter Street in Soho, London.

Attractions will include a specially commissioned 4,000 flip-dot system wall that can be programmed on the spot to create a constantly revolving graphic story.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.