Store gallery: Inside Nothing’s high-tech Soho playground

Interior of Nothing store in Soho, showing products and display

London-based tech start-up Nothing opened its first bricks-and-mortar store on December 10.

The 785 sq ft custom-built boutique opened at 4 Peter Street in Soho, London.

Attractions will include a specially commissioned 4,000 flip-dot system wall that can be programmed on the spot to create a constantly revolving graphic story.

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