London-based tech start-up Nothing opened its first bricks-and-mortar store on December 10.
The 785 sq ft custom-built boutique opened at 4 Peter Street in Soho, London.
Attractions will include a specially commissioned 4,000 flip-dot system wall that can be programmed on the spot to create a constantly revolving graphic story.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.