Poundstretcher has opened a new store in a former Wilko site as it continues its expansion.

Poundstretcher Hayes exterior

The new Poundstretcher is now open in Hayes, west London, where customers can shop a selection of over 5,000 products spanning food, garden supplies, storage solutions, kitchenware, bedding and furniture.

In a commitment to creating jobs in the area, the Hayes store has hired 25 staff members all from the community.

The discount retailer has opened several stores in former Wilko sites with another opening at the Britannia Centre in Hinckley, Leicestershire, last week.

Poundstretcher chief executive Tristan Phillips told BusinessLive in November: “We’re a big believer in the high street and it’s a great opportunity for us to support their rejuvenation.

“If out-of-town opportunities present themselves, we obviously look at them, but we really believe in smaller, regional towns with busy high streets that are actually starting to thrive a bit more. We can play a really active role in the community in those towns, with about six or seven jobs per store.

“Some of the stores that we are opening will be ex-Wilkos. We were involved throughout the process, spoke to the administrator and evaluated the whole portfolio – and the best approach for us was about selecting the stores that work.

“Huge-format stores don’t work for Poundstretcher – they are not right for us. But there’s a number of stores that we think are interesting and we’ve clearly got a proposition that a number of landlords are interested in.”

Poundstretcher is also due to open in a former Poundland in Southend, Essex, in April, with more openings set to be announced.