Global lifestyle retailer Miniso has opened its first blue retail store at Bluewater shopping centre in Kent, showcasing a wide range of blind boxes, plushies, homewares and accessories.

Bluewater Store Opening_034

The new blue store features a range of Miniso’s bestselling products

The 2,000 sq ft store features the retailer’s bestselling products and is one of the few UK stores to offer its latest beauty and self-care range of face masks, hand creams, lip masks and more.

Miniso’s switch from pink to blue was inspired by the Sanrio Cinnamoroll character and the shop has dedicated zones for Sanrio, beauty, snacks and collectibles. 

The retailer said the new store features a variety of products making a comeback from the 1980s and 1990s, including collectibles from cartoon characters such as Snoopy and the Care Bears, as well as Hello Kitty items and once-popular gadgets like Tamagotchis.

The new opening is Miniso’s 27th store in the UK and follows the successful opening of its other shopping centre locations in Westfield Stratford City, Westfield White City, Ealing Broadway Shopping Centre and Brent Cross.

Miniso UK chief operating officer Saad Usman said: “Unveiling the first-ever blue store at Bluewater shopping centre marks an exciting new chapter for us.

“This is our third store opening of 2024, with more to come as we expand our presence across the UK. As the very first Miniso store in Kent, we’re thrilled to bring the blue to Bluewater and spread Miniso’s joy to more premier shopping-centre destinations.

“We can’t wait for customers to immerse themselves in this vibrant new space.”

The latest store follows openings in London locations including Westfield Stratford and White City, Ealing Broadway, Oxford Street and Brent Cross.

Saad Usman - Miniso

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