‘In a split between its travel and high street businesses, where will WHSmith’s name land?’

Radojev, Hugh

As WHSmith’s management looks to jettison its high street stores business to focus on its more lucrative travel arm, the future of the brand’s very name seems as turbulent as everything else

When news broke last week that WHSmith was entertaining offers for its high street business, a number of questions flew to mind – not least who would end up buying it? But among all the pontificating about the final destination of the retailer’s high street brand, I couldn’t help but wonder what will happen to the WHSmith name?

 

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