‘Deliveroo’s Hop store – an Argos for food won’t revolutionise retail’

Deliveroo Hop

Food rapid fulfilment specialist Deliveroo promises ‘a new way to shop’ with the opening this week of the first bricks-and-mortar Deliveroo Hop convenience store.

Alongside established Deliveroo services such as ordering by app for delivery or collection, the eyebrow-raising innovation is that customers can walk in and buy stuff – yes, a shop you can walk into; the old-fashioned retail model that has existed as long as the industry.

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