Footwear brand Crocs is set to open its first London outlet store later this year as its popularity continues to increase, Retail Week can reveal.
Crocs has signed a five-year lease for a 1,456 sq ft unit at the London Designer Outlet (LDO) in Wembley.
It follows retailers French Connection, Rituals and Miniso, which all recently took up units at the outlet.
The global brand will bring its casual footwear to a new audience, featuring an extensive range of products for adults and children.
Crocs’ staple clogs will be available, along with sandals, on-trend styles and a variety of “Jibbitz”, which are charms to accompany the footwear.
LDO, which is owned by Quintain, said it is seeing “strong spend” from diverse, brand-savvy and affluent shoppers wanting to “access quality, premium brands at an affordable price”.
Quintain retail director Matt Slade said: “Crocs is a globally recognised brand that taps into the huge footwear trend amongst the dynamic, young and brand-savvy shopper demographic that we see here.
“LDO sits immediately within the buzz of London’s fast-growing, vibrant new neighbourhood with a diverse multi-generational audience and international students on the Wembley Park doorstep, while enjoying year-round high footfall driven by its iconic location next to the Wembley Stadium and excellent connectivity with London and commuter hubs.
“As a must-have and innovative brand, Crocs strengthens our position as London’s haven for shoppers seeking on-trend, premium footwear and trainers at affordable prices.”
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