Global beauty brand Charlotte Tilbury is set to open an upsized flagship store in London’s Covent Garden in January featuring its biggest ever “beauty wonderland”.
The store is a relocation from a smaller unit, with the new UK flagship spanning tripling in size to 4,300 sq ft offering a “playground” for shoppers to explore an expanded range of makeup, skincare and fragrances.
Customers will have the opportunity to receive advice from Charlotte Tilbury’s expert makeup artist and explore the brand’s world-first skin spa. The spa will debut a premium service menu of four results-driven, beneficial facial treatments exclusive to the Covent Garden location.
It will also be home to the brand’s first Pillow Talk bar, an immersive play table dedicated to these range of products. This Pillow Talk parlour and Charlotte’s beauty boudoir will offer hosting spaces for group masterclasses, influencer and press events, and personal celebratory events
Charlotte Tilbury herself decribed the store as an “immersive world-first beauty wonderland” and “beauty store of the future”.
Shaftesbury Capital executive director Michelle McGrath said: “Charlotte Tilbury has been a cornerstone of Covent Garden’s beauty offer since it opened in 2015, so we are delighted to announce that it will be strengthening its presence further with this latest upsize and relocation.
“The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”
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