Aroma Zone will open its first UK store in Westfield London, Retail Week can reveal.
The French beauty retailer launched its UK website in October, ahead of its debut UK store opening on November 7.
The 3,660 sq ft store will offer an immersive experience where customers can browse over 500 natural products and participate in beauty workshops.
A colour-coded layout has been designed for customers to navigate the store seamlessly through areas labelled care, face, hair, body, nutrition, and aromatherapy.
Trained experts will be available to provide personalised guidance for shoppers, while in-store displays are equipped with informative information on the benefits of ingredients.
A library area also offers curated resources for customers who want to learn more about products.
The first floor will be home to the “AZ Lab”, a place for customers to see the benefits of natural ingredients and holistic care. Visitors can create their own cosmetics and formulas or attend workshops and events on understanding natural beauty and self-care.
Aroma Zone chief executive Sabrina Herlory-Rouget said: “We received many requests, from French women living in London to English women visiting France, who would always stop by our stores, often to pick up our beloved Blue Bottle: Hyaluronic Acid Serum. What ultimately convinced us was Westfield’s offer to support our expansion into London.”
Westfield London general manager Andrew Phillis added: “We’re delighted to welcome Aroma-Zone to Westfield London. Their approach to natural beauty, sustainability and customer education brings something truly distinctive to our retail mix, and we know visitors will be inspired by the experience.”
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